Introducing Written Coffee
I can't believe I'm writing this letter. I've typed, deleted, and typed again at least three times. It's a hard letter to write. Will it come out the way I anticipated? Will how I'm feeling really translate into a few hundred words on your screen? Will I remember everything? Will I freeze up like that time I gave a speech in fifth grade? I digress.
If you've been here for awhile, you know that City Brewed has been many things over the past six years, but one thing that has lingered on (and on, and on) is my love of coffee, particularly telling stories about coffee: the people who produce it, roast it, serve it up with a pretty little bow (or, you know, a heart made out of milk).
As I sat in the cozy corners of New York City cafes, watching life happen over coffee, I dreamt about starting my own coffee company. I didn't know how. I didn't know when. I didn't even know if it was truly possible. At 19 years old, I just knew I wanted to pass that same passion on some day: the love of storytelling and coffee.
But how does one just "start" a coffee company?
I feel like I could type and type and type and not truly get to the heart of what this post means to me. I don't think I could ever really put it into words (what hath journalism school taught me?), but let me start by setting the scene. I type this surrounded by papers and coffee bags and labels and notes and ideas, little mini tears welling in my eyes – I promise I'm not usually this dramatic (no, I am).
Today marks the launch of Written Coffee – wait. Did I really just say that? I did. It's done. Here it goes.
Written Coffee roasts small batches of carefully sourced beans – coffee made with you in mind – and releases in an editorial-style cadence, merging editorial and coffee. Through surveys and years of interviews, you helped create this first offering, Chapter One. In other words, you've helped write this story, too.
At the end of the day, Written Coffee is a labor of love. I hope you enjoy the intricate flavors – flavors you helped choose. I hope you take mornings slow over a steaming hot cup. I hope it sparks the same excitement I feel over a really great cup of coffee. I hope you continue the journey. I hope you join me in creating Chapters Two, and Three, and Four...
I hope you enjoy life with Written Coffee.