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Welcome to City Brewed. We’re all about celebrating the life that happens over coffee: morning rituals, fresh-brewed inspiration, and taking a peek inside cafes near and far.

FEED's Lauren Bush Lauren Shares Her Tips for Opening a Coffee Shop

FEED's Lauren Bush Lauren Shares Her Tips for Opening a Coffee Shop

PHOTO via FEED

PHOTO via FEED

Ever wonder what really goes into opening a coffee shop? We’ve picked the brains of the duo behind Two Hands coffee in New York (and so many others from our Coffee Talk series) but now, Lauren Bush Lauren of FEED Projects is letting her readers in on the ups, the downs, and the fine print that comes with launching your dream cafe. 

Here’s the scoop, posted on the FEED blog

Location is Everything

This is one that we definitely aced, which I’m so thankful for. As we quickly learned, the right location means much more than an address. With a location comes a support system of people who will reassure you and answer all of your questions (see #4), your regulars, your neighbors and your home. 

It's Not Necessary to Sample All of the Edible Inventory.

Once you’ve tried most of the cookie varieties, the croissant and the chocolate zucchini cake, it’s safe to assume everything is delicious. Have a little faith and save yourself a month of chocolate chip cookie angst. 

Read the Fine Print

Take this one broadly and apply it literally and figuratively to every situation you encounter, and you’ll be very thankful that you did. 

Ask Questions (and Then Ask More Questions). 

Did you know that there are laws pertaining to in-store trash separation beyond just trash and recycling? Neither did I. I figured it out by asking questions and listening intently to the advice of those who have gone before me in the ecommerce to brick and mortar journey. I am a big proponent of leaping in and learning as you go, and I’m still learning every day at the store. 

Take a Breath and Take a Picture (or 100). 

Opening your first store may bring some of the most stressful days and weeks of a career, but also the most rewarding. Make sure to make time for moments of observation and reflection.

In New York? Visit the Feed Shop and Cafe at 55 Water St, Brooklyn, NY.

IMAGE via FEED

IMAGE via FEED

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