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Coffee Talk with Ashlee Lawson of Alfred Coffee

Coffee Talk with Ashlee Lawson of Alfred Coffee

Alfred Coffee in Silver Lake, Los Angeles

Before touching down in LA almost a year ago, I had a list of places to go, do, and most importantly, sip coffee. One spot that kept popping up on my radar was Alfred Coffee, an Instagram favorite (you've seen their "But First Coffee" cups on feeds like Sincerely Jules) with a cult-following to boot.

Lucky for me, Alfred opened their Silver Lake location late last year, which made for the perfect opportunity to swing by for a quick Coffee Talk conversation. Read on for a virtual tour of the space, and get to know Alfred's roots.

Name, Location, Occupation 

Ashlee Lawson; 3337 Sunset Blvd; Director of Operations, Alfred Coffee

How did the idea for Alfred Coffee come about?

The owner of Alfred was in real-estate before opening his first coffee shop on Melrose Place —he wanted to have a great place to bring his cliental for a good cup of coffee that had an amazing atmosphere to be in. Josh Zad is one of the most brilliant people I have known when it comes to creating such a beautiful space that everyone wants to be apart of. He creates every café's vibe and makes each one such a different experience. 

Alfred’s Silver Lake location is in the heart of the neighborhood. Can you tell us how you’re fostering a community at the café?

We are providing a space where anyone can come together and get [anything from] a great cup of coffee to an amazing wrap from Cafe Gratitude during any part of their day. We have a beautiful patio that overlooks Sunset Blvd for people to mingle about their day.
What’s the most popular drink on the menu?

Most popular drink on our menu is a gibraltar [aka, Cortado!], an iced vanilla latte, or any of our signature drinks. Our signature drinks are a $10 lattewhich is a choice of Pressed Juicery's chocolate or vanilla almond milk with 4 shots of espresso over a large cup of ice—or our Alfred Cone which is a chocolate dipped waffle cone with your choice of an espresso or macchiato inside! YUMM!

We hear you’re serving up a nitro cold brew...What exactly is that?

The nitro cold brew is a cold brew coffee infused with nitrogen gas that gives the cold brew a creamy taste like a Guinness beer.

We love the aesthetic of the coffee shop. What inspired the design for the space? What makes it unique?

Josh designs all the cafés himself and truly pushes himself to provide the best environment for a café to offer. Alfred is unique because we provide amazing customer service, a beautiful environment, and delicious drinks to anyone that comes into the café. 

What do you like most about your job?

That is a very hard question because I couldn't ask for a better job. I rarely think of my job as work. I have always been told that when you love your job its not work anymore, and I have finally found that job that makes me happy to wake up every morning. I have been with Alfred Coffee since the very beginning 3 years ago and I have been by the owners side to see him grow Alfred to something we never thought could be possible. Its been a pleasure and honor to be apart of this company he has created. I am the manager of so many wonderful people and I love seeing people succeed in the position they are given and I truly enjoy providing people with a great start to their morning.

Alfred always has amazing partnerships. Any favorites?

No particular favorites because I love seeing all the new designers and sleeves come into the café. I think that is what catches so many customer's attention, is the constant change of what the new sleeve is. 

What’s your coffee order?

Oh gosh, it changes a lot but my go to when I just can’t decide is an 8oz coconut milk latte with one raw sugar. DELICIOUS!

Any exciting news happening with Alfred?

That’s what is great about Alfred—everything is happening. We have a Tea Room that is opening on Melrose Place this April 2016, which is so exciting to bring something new to the street where Alfred all began. We also have Alfred {Studio City} opening in May of 2016 as well on Ventura Plaza! I love the Valley so looking forward to being apart of their community. 


Alfred Coffee in Silver Lake, Los Angeles. Love this floral wall paper!
Must Visit in Los Angeles: Alfred Coffee Shop in Silver Lake
Alfred Coffee Silver Lake
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